By advocating for the protection of at least 30% of the ocean by the year 2030 with Marine Protected Areas (MPAs) in the countries who have signed the CBD (i.e., the 30×30 goal).


Protecting more of the ocean is essential for the rebuilding of marine life and the sustainability of human activities that depend on it. The ocean is home to a vast array of marine species, many of which are critically endangered due to human activities such as overfishing, pollution, and habitat destruction. By creating more marine protected areas, we can safeguard important habitats, conserve biodiversity, and allow marine species to recover and thrive. This, in turn, can support ecosystem services such as carbon sequestration, nutrient cycling, and climate regulation, which are critical for sustaining life on Earth. Moreover, protecting more of the ocean can provide important economic benefits for the 40% of the world population that lives within 100km of the coast, while also supporting the achievement of the United Nations Sustainable Development Goals. Thus, expanding marine protected areas is a crucial step towards rebuilding marine life and ensuring the long-term health of our planet.

Choose your brand to protect what you love.