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PROTECTING WHAT WE LOVE

#OceanWarrior

For the planet to survive – we need a healthy ocean. At Ocean Born Foundation we believe the ocean is the biggest natural solution available to tackle the climate crisis so we are fully committed to restoring and protecting it.

Our mission is to create sustainable income streams and invest 100% of all profits to benefit the ocean through our grants, investments and partnerships. We do this by bringing competitive, quality products to market, while minimising our environmental impact. Our work aims to accelerate solutions that reduce the damage human activities have had on the ocean’s ability to protect life on the planet.

"The rapid deterioration of the ocean IS A FACT, doing something about it IS A CHOISE"

"It’s time for us all to bring everything we have to the table, to save the blue heart of our planet - and ourselves"

100% FOR THE OCEAN

As consumers we know that we must lower our consumption, prioritise quality over quantity and choose products that are produced with more consideration to the planet. This is embedded in our brand philosophy. All our products are made in the most planet-responsible way possible, of good quality and most importantly 100% of the profits go towards ocean restoration and protection.

That is our promise to you – so you can be sure that you are helping the planet when you drink our beer or wear something out of our collections.

Purpose

To fight climate change by protecting what we love.

Vision

Accelerate the journey to a healthy blue planet

Mision

We raise awareness, activate citizens and generate new income streams to restore and protect the ocean.

“Let this be the decade when everything changes”

Cristina Mittermeier – Ocean Born Patron

Why the ocean

Planet Earth is the “blue planet”, an ocean planet. The majestic ocean supports and sustains every living species on the planet. We simply cannot survive without a healthy ocean. With every breath we take, with every drop we drink, we’re connected to the ocean. We and all living things depend on its vitality to support and sustain us. In addition to its beauty, therapeutic powers and recreational opportunities, the ocean does the following…

IT ALLOWS US TO BREATHE

The ocean supplies 70% of the world's oxygen.

IT IS ONE OF THE WORLD'S LARGEST CARBON SINKS

Around 25% of all CO2 emissions are absorbed by the ocean where they can be store for millennia.

IT REGULATES OUR CLIMATE

The ocean transports heat from the equator to the poles, regulating our climate and weather patterns.

IT FEEDS US

The ocean is the number one source of protein for more than two billion people, making it a critical source of food. In addition to seafood, ingredients from the ocean are found in a surprising number of food and nutritional products.

IT IS HOME TO MUCH OF THE LIFE ON OUR PLANET

Covering three-quarters of the Earth's surface, containing 97% of the Earth's water, and representing 99% of the living space on the planet by volume, the ocean is the world's largest ecosystem. The ocean is home to nearly one million known species – and scientists estimate that 91% of ocean species have yet to be classified. There is an enormous untapped potential for scientific discovery.

IT IS CRITICAL TO OUR ECONOMY & TRANSPORTATION

The ocean is an important source of jobs and a major source of income. It contributes 2.5% of global GDP and provides employment to 1.5% of the global workforce. // The ocean is the main mode of transport for world trade. With c. 90% of traded goods carried over the waves, it connects cities and countries around the world, driving economic activity and trade.

IT SUPPLIES US WITH MEDICINE

Many medicines originate from the ocean, including ingredients that help fight cancer, arthritis, Alzheimer’s and heart disease.