Our mission: to protect what we love.
We exist to protect what we love by fighting climate change. We do this by raising awareness, activating citizens and generating new income streams to protect and restore the ocean.
We envision a healthy blue planet for the long-term benefit of all life on Earth.
Our ultimate goal is to create new, sustainable streams of income to combat the climate crisis by focusing on ocean health. We aim to limit human-induced damage and restore ecosystems because we believe empowered consumers will, where they do not reduce consumption, choose ethical brands that minimise environmental impact and fund ocean restoration and protection.
Our mission and vision stem from the recognition that all activities have social and ecological impacts and that every form of investment, every choice of product and service, and every money flow decision has an impact. And, de facto, if the impact is not consciously benefiting social or ecological outcomes, it is quite likely damaging them. We want to turn this on its head with the most ambitious environmental standards on our products and the higher purpose of the sale of the product to be for the ocean’s benefit for double impact.
Why we do this
As the world warms, extreme weather events are becoming more frequent and intense, sea levels are rising, prolonged droughts are putting pressure on food crops, and many animal and plant species are being driven to extinction. It is hard to imagine what we as individuals can do to resolve a problem of this scale and severity. But the good news is: we are not alone.
People, communities, cities, businesses, schools, faith groups and other organisations are acting. We are fighting like our lives depend on it – because they do. We have reached the tipping point in that redressing environmental degradation is the most pressing challenge on the planet today. We must recognise that just like on a team, there are many different roles to be played but ultimately, we all need to work together to win.
In the same vein, we all hold some kind of power to make a difference to our fragile planet. Whether our power be big or small, formal or informal, over social media, in the streets or at our workplace, at policy level or through our lifestyle choices… We now must use everything we have.
The Ocean Born Foundation is how we hope to contribute. We wish for it to be an additional platform for you to enact further change on top of what you already are doing. We wish to together accelerate solutions-in-progress.
We encourage you to try our products, alert your friends about them and tell us how we can further improve.
We support the UN sustainable development goals
At the Ocean Born Foundation we support the UN Sustainable Development Goals. As employers we subscribe to SDG8, as producers we give particular importance to SDG12, and our reasons for existing are to support SDG13 and SDG14, the latter the most underfunded of the SDGs. Throughout everything we do, we have SDG17 in mind as only through collaborating with others will we achieve our mission.
Ocean Born's endorsements
“Ocean Beer is part of SeaLegacy’s Good Ocean Community which is composed of passionate and proactive business owners unified by an ability and commitment to disrupt the retail industry. Our founding members are leaders in their space, responding to the growing consumer demand for accountability in how products are produced, distributed and packaged. I am honoured that they have chosen to align with SeaLegacy and with each other, as we take steps towards systemic change in our consumer culture”.
Ocean Born Patron
UN Ambassador for SDG 14
SeaLegacy President & Co Founder
“I am proud to be an Ocean Born Patron because of its purpose and all the activities related to the brand. I stand by your intentions for the ocean, the surfer community and people everywhere. It is, really awesome and makes me want to do what I can to put a little bit of me into this project.
My dream is for everyone to be able to experience the same connection to the ocean that I feel so that we could all understand why we must protect it”.
Ocean Born Patron
Sub-Champion with the Spanish Federation,
Spain’s four-times National SUP Surf Champion
Europe’s SUP Surf Champion
World’s Top 5 Champion in ISA & APP individual modality.
AXEL HEDFORS AKA AXWELL
“Hej! I think Ocean Born is an amazing initiative!
I have such a strong bond to the ocean and I’m deeply worried about the state of it now and in the future – so Ocean Beer donating 100% of their profits to ocean preservation is something that I think is amazing and I’m 100% supporting this cause”.
DJ, Record Producer
Remixer Owner of Axtone Records
Member of Swedish House Mafia