No IFs or BUTTs
NO IFS OR BUTTS is a campaign created by Ocean Beer to bring attention to one of the top plastic polluters in the world: the cigarette butt. We aim to make people aware of the grave damage they do to our ocean and its marine life and how easy it is to avoid this.
Cigarette filters break down into microplastics causing significant harm to animals and marine life that ingest this plastic and thus enter the food chain. Estimates are that we are indiscriminately discarding at least eight million cigarette filters into the environment every minute. We casually flick them into the street, out a window, or put them out on the beach.
At Ocean Beer we hope that we all come together to stop this extinguishable habit. Cigarette butts are plastic. They pollute and negatively impact what we love and need to be healthy. For us, there are no ifs or butts when it comes to ocean health. It is time to turn the tide on this!